St. Croix for Rent
Building A Suite of Websites
Coldwell Banker St. Croix Realty is an elite residential and commercial real estate company that specializes in St. Croix property sales and marketing, property management, and vacation rentals and leases via St. Croix for Rent. St. Croix Realty came to SI to redesign their 3 dated websites in effort to ensure the sites can function optimally as online marketing and lead generation/sales vehicles.
SI began by working with the client in a discovery phase to understand business goals and the specific needs of the brokers, agents, and the local real estate market. Rather than continuing to have completely separate sites, we created an unified interface and cross-functional capabilities. SI designed the client’s new rental logo, and redesigned all 3 websites as a cohesive suite of sites. The sites were built on a single flexible platform with a customized CMS allowing the client to update content across three sites easily. SI also created a SEO optimization plan with options and will help the client manage SEO over time. Throughout the design and development process, SI ensured the client’s active involvement so that the final output is one achieved through collaboration.
The result: SI created an modern, minimalist, content-focused, and user-centric design for all 3 websites.
Spotlight Feature: The Rental Property Website
The new rental website, St. Croix for Rent, enables St Croix Realty to increase website traffic to the client’s large rental property business. Special attention was given to the unique features and user experience required for visitors looking for vacation or long-term rentals in the Caribbean. See some of the features highlighted below.
St. Croix for Rent
Launched April 2017
Skills: Logo Design, Web Design, Web Development, Project Management, Information Architecture, SEO
Investing on Clean & Intuitive Design
Renters seeking their next relaxing caribbean vacation will appreciate the site’s intuitive, flat design that focuses on usability. Features like hero videos, large expansive imagery, simple search bars, slideout/hidden menus and mobile responsiveness, create a clutter-free canvas that is easy to navigate and to do searches. The goal: help the users find what they want — faster and easier.
It's All About the UI
User Experience can make a (digital) world of difference if done properly in a connected real estate suite of websites. St Croix Realty curated a wishlist of useful property listing info, data integration, social media sharing applications. SI implemented a toolkit of filtering and customized features on the front and back ends of the new websites aimed to meet broker and agent daily demands.