Back Bay Farm
Back Bay Farm came to Strategy Implemented with new business goals they developed for 2017. They wanted to bring in more of a certain kind of customer, and they also wanted to have a bigger web presence to give a sense of what the farm is like. After discussing these goals and budget, SI took on BBF’s web content strategy, as well as their social media presence. Strategy Implemented did not develop or design the website but were able to work in their current CMS, while enhancing SEO and content. SI also introduced Back Bay Farm to SEM and Social Marketing, which has had a large impact on the number of new customers approaching BBF. The increased social presence has also brought a larger attendance to BBF’s horse shows and events.